Your Marketing Isn't Just Missing Strategy. It's Missing Story.

Most fractional CMOs give you generic, off the shelf growth frameworks and conversion funnels.

I give you something different: cultural marketing leadership that turns your brand into the one people actually talk about.

While other CMOs optimise existing campaigns, I create narratives that make your competitors irrelevant.

The Problem With "Marketing Strategy"

Your marketing team isn't failing because they don't know how to run ads or optimise funnels. They're failing because they're telling stories that don't matter to anyone.

The symptoms you're seeing:

  • Campaigns that perform "fine" but never break through

  • Content that gets engagement but doesn't drive business

  • Marketing that feels like everyone else's marketing

  • Growth that plateaus despite increased spend

  • A brand that competes on features instead of commanding attention

The real problem? You're marketing in a cultural vacuum.

What Makes Me Different

I'm not your typical fractional CMO. I'm a Cultural Marketing Officer.

My track record:

✨ Current CMO improving paid ad effectiveness by 86.4% while building cultural relevance
🏆 150M+ organic views across viral campaigns (Bodyform, Disney/eBay collaborations)
📻 3 years hosting "Trend Lightly" podcast, tracking internet culture before it hits mainstream
🎯 Former YouTube vlogger who understands digital culture from the inside out
🏅 Award-winning creative (Cannes Golden Lion, Lovie Awards) who knows how to sell risky ideas

What this means for you: I don't just build marketing systems. I build cultural positioning that makes your marketing inevitable instead of ignorable.